The star of West End magic marvels and big screen spectacles, Ali Cook, has announced a new UK tour for his critically acclaimed comedy magic show Principles of Deception. Treating audiences to a festival of fascination, Principles of Deception acts as the essential storytelling of magic, with Ali Cook’s own brand of awe-inspiring magic and off-beat comedy. The tour will visit theatres nationwide between 16th September – 11th November 2017.

Taking its name from Arthur Buckley’s seminal magic compendium Principles and Deceptions – the first book to categorize every magic trick – Principles of Deception demonstrates Ali Cook’s skill as a historian of deception. In a masterclass of technique across a range of magic disciplines, Ali Cook defies the illusionist norm by showcasing a plethora of astonishments for audiences. Featuring close up magic, mind reading sleight of hand, suggestion, hypnosis, black art, misdirection and many more styles, Principles of Deception is an evening of magical invention and re-invention.

“Forget what you think you know about comedy magicians - Ali Cook is edgy, intelligent, self-referential, caustically hilarious and one of the most sought-after illusionists on the planet”
GQ Magazine

Ali’s renown in the alternative comedy and magic worlds has led him to star in the West End illusion spectacular Impossible, as well as television magic specials including Penn & Teller: Fool Us (ITV), Dirty Tricks (Channel 4), Secret World of Magic (Sky One) and Now You See It (BBC One).

In addition to his comedy and illusion work, Ali has also undertaken television acting roles in Emmerdale (ITV) and Mr Selfridge (ITV), as well as film roles in the BAFTA nominated film Kajaki (2015), Get Lucky (2013, Universal Pictures), The Anomaly (2014, Universal Pictures) and The Messenger (2015, directed by BAFTA and Emmy Award winner David Blair). He will also co-star in the upcoming political comedy How To Sell A War with Katherine Parkinson.

Principles of Deception became Ali Cook’s third sold-out show at the world famous Edinburgh Festival in 2011. The performance won him critical acclaim, and firmly established Ali as a leading proponent of the alternative magic scene. His other Edinburgh shows A Touch of Vegas (2008) and Pieces of Strange (2010) were also met with superlative reviews and sold out performances.

Ali Cook’s Principles Of Deception UK Tour Dates

Saturday 16th September Box Office: 01224 641122
Aberdeen, The Lemon Tree Website: aberdeenperformingarts.com

Saturday 30th September Box Office: 01603 612580
Norwich, Norwich Playhouse Website: norwichplayhouse.co.uk

Friday 6th October Box Office: 01308 424204
Bridport, Bridport Arts Centre Website: bridport-arts.com

Saturday 7th October Box Office: 01483 369350
Guildford, G Live Studio Website: glive.co.uk

Friday 13th October Box Office: 01608 642350
Chipping Norton, The Theatre Website: chippingnortontheatre.com

Saturday 14th October Box Office: 01248 382828
Bangor, Pontio Studio Website: pontio.co.uk

Saturday 21st October Box Office: 01442 228091
Hemel Hempstead, Old Town Hall Website: oldtownhall.co.uk

Saturday 28th October Box Office: 0121 446 3232
Birmingham, mac Birmingham Website: macbirmingham.co.uk

Friday 3rd November Box Office: 01235 515144
Didcot, Cornerstone Website: cornerstone-arts.org

Saturday 11th November Box Office: 01664 851 111
Melton Mowbray, Melton Theatre Website: meltontheatre.co.uk

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